Lead Marketing Technology Analyst

Posted on June 14, 2022



Position Details


Job Summary

Beacon Technologies is seeking a Lead Marketing Technology Analyst for our client partner. The Lead Marketing Technology Analyst plays an integral, cross-functional role within our client's Marketing Technologies, (MarTech) team. In this role, you will be responsible for managing the MarTech stack to support our client's marketing strategy to drive growth and customer retention. You will setup, support and maintain marketing, media and advertising platforms, and support overall MarTech operations.

Essential Job Functions

  • Implement integrated marketing strategies that support growth goals and are aligned to the firm’s marketing and brand strategy
  • Leads implementation/enhancement and maintenance support for key MarTech Systems such as; Dynamics CRM, HubSpot, Introhive, etc.
  • Help the marketing and the Data Engineering team with the extrapolating data and insights from key marketing systems
  • Provide guidance and subject matter experience on MarTech system to optimize, streamline and automation marketing processes and activities
  • Partner with existing and new third party software providers to understand and maximize our client's usage and capabilities
  • Provide technical knowledge and direction to drive efficiencies, consistency and accuracy in campaign list development. Identify, diagnose, and resolve technical issues by consulting with internal/external partners.

Job Requirements

  • About 3 - 5 or more years of experience in marketing measurement platform operations with a demonstrated ability to manage and optimize business and technical solutions
  • 5+ years of experience with Microsoft Dynamics
  • Knowledge of testing, measurement and marketing analytics platforms
  • Knowledge in AdTech platforms (Ad Servers, DSPs, SEM, Paid Social) and MarTech tools (Web Analytics, CRM, CMS, DAM,MMPs)
  • Basic proficiency in SQL
  • Knowledge of the Microsoft Power Platform including: Canvas Apps, Flow, Dataverse
  • Ability to document processes and project plans clearly and effectively
  • Must be able to prioritize and manage multiple projects and timelines
  • Experience in working with teams located in different time zones and international markets
  • 5+ years of relevant work experience as a Systems Analyst, Data Analyst, Business Analyst, or related role driving business insights or delivering targeted campaign strategies
  • Strong experience in business requirements analysis and associated metrics and data requests
  • Education - Bachelor’s degree in a related field or an equivalent combination of education
  • 7 years of IT Analyst experience

About Beacon Technologies

Are you looking to advance your career in information technology? Beacon Technologies offers career advancement opportunities, extensive training, and excellent benefits including paying for health and dental premiums for salaried employees. In addition to providing interesting opportunities, Beacon Technologies provides that old fashioned, personal touch, so you feel like a part of the Beacon team. Beacon Technologies, Inc is an equal employment opportunity employer with a functioning Affirmative Action Plan.