Digital Marketing Business Analyst-2570
Beacon Technologies is recruiting for an Expert-Level Digital Marketing Business Analyst. The ideal candidate should be an expert-level innovative thinker with exceptional attention to detail and problem-skills, strong quantitative/qualitative analysis, and research experience.
- Provides requirements, including developing technical solutions to business problems, or to advance a company’s sales efforts, begins with defining, analyzing, and documenting requirements.
- This role will be a part of the Integrated Digital Experience team, collaborating closely with cross-functional teams such as Marketing, Customer Research, I/S, and Analytics.
- Leverage quantitative and qualitative data sources to glean insights into to the end-user experience and utilize these findings to drive experience optimization and innovation.
- Competent in extracting, manipulating, and interpreting large clickstream datasets.
- Have a firm understand of user research methodologies and user experience best practices in order to identify quantitative and qualitative research synergies that support digital experience strategies.