Beacon Technologies is looking to hire TWO Marketing Experience Analyst/Digital Web Analyst roles to start work in Madison, WI.
The primary focus of these roles is to analyze the customer flow/journey through analytics and customer feedback to delivery insights to our digital experience team. One of the two roles would be responsible for analyzing traffic coming to our website and analyzing site experiences to provide recommendations on how to optimize conversion rates. The other role is responsible for analyzing digital experience and mobile app experience. Other duties performed in these roles include A/B Testing, Click Stream Analysis, Analyzing Customer Feedback, analytic reporting and Dashboard Creation.
Ideal candidates will have experience with Adobe Analytics. Other tools used within these roles include Clicktale, Excel, Sitecore (CMS) and Tableau.
If your application is qualified for this role a Beacon Technologies representative will be in touch with you!