Marketing Experience Analyst / Digital Web Developer

Posted on January 10, 2020


Madison, WI

Position Details


Job Summary

Beacon Technologies is looking to hire TWO Marketing Experience Analyst/Digital Web Analyst roles to start work in Madison, WI.

Job Description

The primary focus of these roles is to analyze the customer flow/journey through analytics and customer feedback to delivery insights to our digital experience team. One of the two roles would be responsible for analyzing traffic coming to our website and analyzing site experiences to provide recommendations on how to optimize conversion rates. The other role is responsible for analyzing digital experience and mobile app experience. Other duties performed in these roles include A/B Testing, Click Stream Analysis, Analyzing Customer Feedback, analytic reporting and Dashboard Creation.

Ideal candidates will have experience with Adobe Analytics. Other tools used within these roles include Clicktale, Excel, Sitecore (CMS) and Tableau.

Primary Duties

  • Actively contributes towards the success of the experience supported.
  • Learns and utilizes data-driven design methodologies to make informed recommendations to the experience owner.
  • Learns and understands the market landscape, competitors and identifies opportunities for experience improvement.
  • Deploys small scale marketing optimization tests into the customer experience. Measures and reports out on performance.

If your application is qualified for this role a Beacon Technologies representative will be in touch with you!