Beacon Technologies is seeking a Digital Content Writer to work for a huge client company located in Madison, WI
This role will collaborate with Marketing and Digital Product Owners to write a variety of copy materials for digital assets as well as some offline assets (brochures, print materials, etc.)
The primary responsibility will be to support marketing with content development, branded campaigns, career pages and landing pages! See more duties below:
- Proactively work with marketing managers, product managers and copywriters to implement new and updated web content.
- Optimize copy for search engine marketing.
- Develop engaging content that drives customers through the purchasing journey.
- Audit and update content in our Content Management System (CMS).
- Adhere to the brand style guide to ensure correct articulation of our brand voice and tone, consistent punctuation, capitalization and basic formatting styles.
- Participate in quality assurance testing for content style and functionality.
- Excellent verbal and written communication skills.
- Knowledge of writing using AP Style.
- Ability to work within a team and independently.
- Strong organizational, time management and analytical skills.
- Familiar with agile/scrum methodology; working in 2 week sprints and weekly huddles.
- SEO experience, including analyzing competitors, developing optimization recommendations and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Knowledge of ranking factors and search engine algorithms.
- Knowledge of website optimization tools.
Goals accountable for:
- Quote starts
- Organic traffic
- Visitor to start conversion rate
- Speed to Market
- Site/Content Quality
Are you looking to advance your career in information technology? Beacon Technologies offers career advancement opportunities, extensive training, and excellent benefits including paying for health and dental premiums for salaried employees. In addition to providing interesting opportunities, Beacon Technologies provides that old fashioned, personal touch, so you feel like a part of the Beacon team.